The image used for the article, "Trump White House Now Just Openly Courting Corruption," written by Bess Levin.
A recent post from Vanity Fair's Instagram showing Prince Harry and Meghan Markle on the cover of the magazine.
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Vanity Fair utilizes photos, videos, and social media platforms to appeal to their audience, which is primarily young adults. When you first view the Vanity Fair website you will notice the vibrancy it gives off with its details. The overwhelming amount of photos and videos make the site look more youthful because it resembles a social media site.
Having photos attached to articles or a featured video is more eye catching than a simple headline. This is especially important for authors who write about more formal topics, such as politics, because it may be harder to attract readers through titles. For example, the article, "Trump White House Now Just Openly Courting Corruption," written by Bess Levin, just came out a few hours ago (4/25/18). The article was tied to a photo of a frustrated man looking aside, as Trump glares in the background in what looks like a formal meeting room. The photo may prompt someone to think "What did Trump do this time?" which may lead them to click and read the article. Vanity Fair is able to garner this type of audience outside website regulars through the many social media sites they have. The magazine is on Instagram, Twitter, Facebook, Pinterest, Twitter, and Youtube. All of them have a significant amount of followers. Instagram, for example, is a popular site among the younger demographic. This is visible by the 3.5 million followers Vanity Fair has. The site is used to share shortened pieces of news and to promote some of the work from their website. For example, a photo shared of Prince Harry and Meghan Markle on the cover of Vanity Fair was used to promote their #VFxRoyals special due to their upcoming wedding. |